SOCIAL MEDIA MARKETING: Putting FaceBook, Google+, Twitter & Linked-in to Work for You with Frederick Van Johnson
Are you confused about the possibilities of promoting yourself on Facebook, Flickr, MySpace, Linked-in, Twitter and other social networking sites? Unsure if you need a blog, or if your blog is working for you? We all know what you love to do most: make pictures. But making pictures for pros is a serious business, an ever-changing business that more and more revolves around the web – and driving business to your web site. Today, smart pros are using Twitter, Facebook, blogging, and so on to increase their visibility on the web, which in turn drives business to their site – which in turn makes them more successful. This seminar offers advice on how to use social media marketing to your advantage. Even if you don’t want to tweet and blog, we will show you importance of making it a part of your business work flow.
Monday, April 2.
12:45 pm – 2:30 pm
Frederick Van Johnson is a professional photographer and host of the popular show ”This Week in Photography”, one of the world’s most popular photography-related podcasts. He regularly lectures and conducts training on topics including social media, marketing, business and photographic technique.
A veteran in the marketing industry, Frederick has helped such high-profile companies as Apple, Adobe, Yahoo!, and AOL design and execute their marketing strategies and continues to drive marketing initiatives as President of his own marketing agency MediaBytes, LLC.
Frederick began his career as a Combat Photojournalist in the United States Air Force, where he served for 8 years and was decorated many times for his photography in the field. Frederick’s unit was among the first in the military to receive digital SLR technology, and put it into daily action.
Frederick was awarded the prestigious United States Air Force Commendation medal for his key role in facilitating his unit’s transition from film-based photography to digital.