HOW TO FIND THE RIGHT AGENT FOR ASSIGNMENT, SYNDICATION & STOCK. A morning with Carol LeFlufy, Geoff Katz and Howard Bernstein.
This Question and Answer forum, will give you a unique opportunity to ask and discuss with these highly respected agents: representation, the photography business, editorial and advertising assignments, portfolio presentations and licensing. Topics to be discussed…
-Do I need an agent?
-How to contact an agent?
-How to prepare for a meeting?
-What are the right questions you should ask?
-What agents are looking for?
-What about agreements?
Wednesday, April 4, 8:45am – 10:30am
Carol LeFlufy, Geoff Katz and Howard Bernstein are three of the most successful and influential photographers’ representatives in the United States. There has never been a panel with three more experienced reps together, ready to answer your questions. Don’t miss this one!
Carol LeFlufy is the Director of Eye-Forward, a photographer’s representative agency in Los Angeles. Eye-Forward is now representing Sam Jones , Christopher Wray-McCann, Patrik Giardino and Frank Ockenfels. Carol worked as Annie Leibovitz’s studio manager for three years and was then invited to join Art + Commerce as an assistant agent to the original partners. Art + Commerce represented Annie as well as Steven Meisel and Robert Mapplethorpe at this time and grew to represent over twenty photographers. Over her fifteen years with Art + Commerce, she represented Richard Burbridge, Mary Ellen Mark, Perry Ogden, Frank Ockenfels, Taryn Simon, Ellen von Unwerth and Max Vadukul. In addition to becoming the president of the company, she helped the company develop Anthology their stock and licensing division. Carol moved to Los Angeles in 2004.
Geoff Katz is the Owner and Founder of Creative Photographers Inc (CPi) since 1994. New York based CPi has two divisions, CPi Syndication and CPi Reps. CPi Syndication is one of the world’s leading licensing companies specializing in celebrity portraiture. CPi Reps manages an exclusive group of photographers for assignments, projects, books and exhibitions.
Howard Bernstein is the Managing Partner of Bernstein Andriulli and the CEO of Gallerystock.com. B&A represents Erwin Olaf, Stephen Wilkes, The Selby, Julie Blackmon, Douglas Friedman, Zach Gold, Emir Haveric, Matthew Hranek, Kareem Black, Nels Isrealson, Joachim Ladefoged, Gillian Laub and Joel Meyerowitz. Gallerystock is a premium rights managed image library offering content from some of the most distinguished photographers in the world, along with curated collection from the George Eastman House and The Museum of the City of New York.